Understanding Our Privacy Policy

In Powder White we are committed to protect and respect your privacy in compliance with EU- General Data Protection Regulation (GDPR) 2016/679, dated April 27th 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Statement applies to the use of our products and to our sales, marketing and customer contract fulfilment activities. It also applies to individuals seeking a job in Powder White.


Powder White Lite Ltd treat customer details with the highest degree of respect & confidentiality. We do not share your details with any 3rd party and only use your details to help us answer your enquiries or to send periodic e-mail offers to those who have opted in. The Powder White website does not use cookies to store your information. Please contact us if you require any further details of our Privacy Policy.


At Powder White, we are GDPR compliant by ensure your data is stored safely (Salesforce CRM), only used in a method you have agreed too and communicating with you with your best interest in mind.

When Do We Use Your Data

  • When you are using our property types.
  • When you interact with us in person, through correspondence, by phone, by social media, or through our websites.
  • We may collect personal data if it is considered to be of legitimate interest, and if this interest is not overridden by your privacy interests. Before data is collected we make sure an assessment is made, ensuring that there is an established mutual interest between you and Powder White.

Why do we collect and use personal data?

We collect and use personal data mainly to perform direct sales, direct marketing and customer service. We also collect data about suppliers, partners and persons seeking a job or working in our company.

We may use your information for the following purposes:

  • Send you marketing communications which you have opted-in. These may include information about our properties and services, events, activities, and promotions of our associated partners’ products and services. This communication is subscription based and requires your consent.
  • Send you information about the properties and services that you have purchased from us.
  • Perform direct sales activities in cases where legitimate and mutual interest is established.
  • Reply to a ‘Contact me’ or other web forms you have completed on one of our Powder White websites (e.g. to download a Resort Document).
  • Follow up on incoming requests (customer support, emails, chats, or phone calls).
  • Perform contractual obligations such as order confirmation, license details, invoice, reminders, and similar. The contract may be with Powder White directly or with a Powder White partner.
  • Notify you about any disruptions to our services (system messages).
  • Contact you to conduct surveys about your opinion on our products and services.
  • Process a job application.


Your privacy is very important to us. We will never misuse or sell your data to anyone. We ensure any data we hold is stored securely. We use cookies to improve your experience on our website.

Full Statement

This privacy policy sets out how Powder White uses and protects any information that you give Powder White when you use this website.

Powder White is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using our services or our website, then you can be assured that it will only be used by this privacy statement.

Powder White may change this policy from time to time by updating this page, and you should check this page to ensure that you are happy with any changes. This policy was last updated on the 08/05/2018.

Who Are We

Powder White is a privately owned UK company specialising in tailor-made ski holidays worldwide. All the flexibility of a tailored Ski Holiday… with the convenience of a package!

Build your holiday your way – choose a catered chalet, hotel or self-catered apartment, select flights and transfers if required, and add ski passes, equipment hire, lessons – all to suit your plans. Then let us take care of all the details. No fuss, no worry – just a great skiing holiday.

Any personal information provided to or gathered by us is controlled by Powder White Lite Ltd (“Powder White”, “We”, “Us), a company registered in England at 2 Woodlands Way, London SW15 2SX.

Data Security

Data security is of the utmost importance to us, and we are committed to ensuring the information we collect from you is secure. To prevent unauthorised access or disclosure, we have put in place physical, electronic and managerial procedures to safeguard and secure the information we collect online and offline.

Information that you provide to us when registering on our website, using our mobile application, completing a booking form, filling response cards, subscribing to mailing lists, entering competitions, participating in market research and when contacting us both on and offline including:

Name, address, contact information including phone and email
Subscription and demographic information such as preferences, interests, age and family information.
Information relating to your holidays such as reviews, blogs, image or video uploads, questionnaire data, holiday enquiries and brochure or marketing requests
Information relating to quoting and booking a travel service, including information regarding family and travel companion(s) such as names, emergency contacts and special service needs, such as any disability or medical or dietary restrictions (which may disclose your religious beliefs), passport information, dates of birth, insurance information, visa information, nationality and country of residence.
Information relevant to customer surveys, competitions, feedback, offers and market research.
We do not store financially sensitive information such as credit card numbers, bank details or security numbers.
Information automatically received by us when you use the website, access our marketing information or contact us by email or phone including browsing, purchase and search history. We may also use software tools such as Google Analytics to measure and collect session information, length of visits to certain pages, repeat visits and page interaction information (such as clicks and mouse movements).
The domain and IP address that your computer uses to connect to the internet; your computer, browser, operating system, internet connection, referral information, search terms and other standard information collected by default by tools such as Google Analytics.
Telephone information including phone numbers, call duration and call recordings that we use for training and quality control.
Third party information about you from other sources which we may add to our account information. For example, we update address information using data from the Royal Mail “Change of Address” File, which we may use to correct our records.

Gathering Information

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping, auditing and regulation purposes.
We may use the information to improve our products and services.
We may periodically send targeted promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. This is always with your best interest in mind.
We may use the information for marketing purposes to display adverts on our or other websites based on your prior visits to our website, preferences and contact with Powder White.
We may use your information to contact you for market research purposes.
We may use the information to personalise and customise the content of our website according to your interests.
We may contact you by email, phone or mail unless requested otherwise.


A cookie is a small text file that is stored on your computer or another device when you visit a website. They are very widely used to make websites function properly, or more efficiently, as well as provide information to the owners of the site.

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages people find useful and which not. A cookie in no way gives us access to your computer or any personal information about you, other than the data you choose to share with us. Powder White uses cookies to collect information about your usage of our website. This helps us to give you the best possible user experience.

Powder White may use cookies on this site only to track your booking selection and is required in order to complete your purchase / booking. Some cookies may be used by Google to allow you to view our Google ads when you leave this website. You can opt out of this by visiting this Google Opt Out page.

Who Else Can See Your Data

To respond to your holiday request or booking we may need to disclose some of your information to our partners including: delivery companies such as the couriers, Royal Mail, City Link and their affiliates travel companies such as hotels, airlines, ground handlers and car hire companies.
We only pass on information that is required to fulfill the booking or enquiry, such as name and address to delivery companies and name and passport information to airlines.

To maintain and understand our data as accurately as possible to give you the best possible guest experience, we may occasionally use the services of external specialist companies for data cleaning and data analysis. In this case, we only use carefully selected companies within the UK and data is protected by a non-disclosure agreement and data is not stored after any work has been completed.

Please be aware that due to the nature of our business and the internet, information and data you provide may be transferred outside the country where it is submitted to us. If you are submitting information or data from a country within the European Economic Area (EEA) it is possible that it may be transferred outside the EEA, where data privacy regulations may differ from within the EEA.

Advanced Passenger Information (API) is required by many countries before arrival (or departure). API information includes personal identifying information such as name, passport details, visa information, nationality, transit and destination data. Airlines and transport companies are required to transmit this information by law and data entry are requested at the time of ticket issue. To comply with these regulations Powder White passes the relevant information to the transport companies who transmit the information to the relevant authorities.

Controlling Your Personal Data

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You may choose to restrict the collection or use of your personal information in the following ways:

You may log on and update your profile, subscription details and other personal information on our website.
You may unsubscribe using the links on our marketing emails or you may contact us to unsubscribe for any or all marketing activity by clicking the unsubscribe button which is found on all emails.
You may update and request details of any personal information which we hold about you by contacting our data manager at any time.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the address below. We will promptly correct any information found to be incorrect.

Links To Our Website

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide while visiting third-party sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


By using this website, you accept this privacy policy. By providing your data, you consent to the use, processing, storing, transferring and disclosing of your information and data referred to in this policy statement for the purposes set out in this privacy policy statement.

Call us on 020 8877 8888 to start planning your next ski holiday